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B2B content marketing

7 Types of Content Marketing for B2B Lead Generation

B2B customers are driven by facts and logic, as well as the desire to be educated. Long-form content fills that need as they provide in-depth information that can address customer […]

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B2B content marketing

4 Key Characteristics of B2B Customers

The first step to coming up with an effective content marketing game plan is to have a good understanding of your target audience. B2B technical solutions are in essence much […]